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Archive for October, 2010

Heineken ADs

Friday, October 22nd, 2010

These are my favorite Heineken advertising. Each time after watched the ad, I always feel like to have a Heineken beer, even through I prefer the taste of Corona. I think this is the most successful part of the advertisement – persuading customers to purchase something not base on quality, blind the customers’ eye.

Textbook online renting market analysis

Saturday, October 9th, 2010

The textbook selling model in UBC is quite different than TRU, Kamloops. In UBC , Students don’t like to buy books from bookstore prefer to get their book online. Unlike students in TRU  always check the post board in the corridor, UBC students are more interested in online network (actually, there are not to many […]

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