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Having used Gmail for seven years, I just feel I can live without it. Once I saw the title “Gmail Down as Facebook Email Goes Up”, I was upset for in a moment. I was in China seven years ago, at that time Google or in other words search engine is not that popular. I read about google in a tech magazine, which introduced the method of using google to search stuff and how to set up a Gmail account. I followed the steps to open Gmail account and stepped on my journey with it.

Google opened a brand new market on internet by providing free services and softwares. Some other companies like Yahoo!, AOL, Bing try to beat but no one really did in last ten years. Google is such a innovative company creates new ideas in every second; and the pace of google is so fast no one can catch up. However, after dominate the market more than ten years, google are facing a very strong competitor. What is worse, the competitor- Facebook is not even a search engine.

People’s behavior changed.

People are using facebook and twitter nowadays. Having a email with the same account as facebook seems very convenient. Young generations usually  don’t have much loyalty, therefore they are easy moved to new stuff.

The case makes me think if there is a another way to beat your competitor?  In such a way, you don’t provide better services, but customers choose you because you provide additional value for them, by create a new demand to your customers.

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