Cara gives her ideas about why university student likes Starbucks in her blog Why University Students Like Starbucks? I agree with her that college students just love the symbol of the Starbucks and feel self-satisfied when having their premium cup of Starbucks coffee. Starbucks is not originally choose students as their target market. Since coffee has been […]
Having used Gmail for seven years, I just feel I can live without it. Once I saw the title “Gmail Down as Facebook Email Goes Up”, I was upset for in a moment. I was in China seven years ago, at that time Google or in other words search engine is not that popular. I read […]
I read Pattie’s blog Mittens Again and find it is very interesting. Since the Canadian Olympic Foundation is going to reproduce the red mittens aging, people is questioning if it can really sell. The major concern is about the red mittens are specially for the Olympic Games which is past for nearly a year, probably […]
This advertisement for new coming office 2010 is caught my eyes. I find it is interesting and funny, break the old-fashioned and inflexible image of Microsoft. Maybe it reflects to the new office softwares may have some renovation changes. But I really want to know is it worth it? 2 mins and half length ads with Hollywood movie […]
Beautiful! The Beatles a is now available on iTunes. “We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs in a statement. “It has been a long and winding road to get here.” I have to say this is another successful market strategy for Apple. See, it’s The Beatles. […]
These are my favorite Heineken advertising. Each time after watched the ad, I always feel like to have a Heineken beer, even through I prefer the taste of Corona. I think this is the most successful part of the advertisement – persuading customers to purchase something not base on quality, blind the customers’ eye.
The textbook selling model in UBC is quite different than TRU, Kamloops. In UBC , Students don’t like to buy books from bookstore prefer to get their book online. Unlike students in TRU always check the post board in the corridor, UBC students are more interested in online network (actually, there are not to many […]
Just read the journal from WSJ that Chegg.com raised $57 million in venture capital! Chegg is an online textbook-rental company in the U.S., it reminds me to write something about my new-born textbook business in Kamloops. Before I transfer to UBC, I tried to start a business on textbook exchange in Thompson Rivers University, Kamloops. […]
Let’s see what have Apple recently done. Opened three new stores in London, Paris and Shanghai. Apple now has 300 retail stores in 10 countries. Over 1,000,000 visitors some days. Have sold 275 million iPods. Have sold 51.15 million iPhone (in less than three year). iPod, iPhone, iTunes, iPad. You can name lot i-products made by apple also […]