How to Catch the Eye
Comments(0) How do you get people into the doors of hockey games on campus? First you need to find the target market. What kind of person should UBC athletics focus on to market their University hockey to? Once they have found the right demographic that will bring in the most people, how do you promote games and the product on the ice effectively?
I believe that UBC does not have a broad enough spectrum of people they aim to come to the games. The Doug Mitchell Sports Center is the most used athletic facility on campus by non-UBC affiliates. On weekends and nightly during the week, all three ice surfaces during the winter months are booked solid by minor hockey, men’s leagues and public skates. Many families that are involved in minor hockey are younger and in many cases have a lower income. They come to the rink weekly for practices and games, but leave right after their ice times with little to any knowledge of the inexpensive entertainment of Varsity Men’s hockey.
Currently on campus, really the only form of advertisement for Varsity games is one weekly minuscule poster that is displayed sparsely around campus. Some reading right now may not even know which posters I am referring to, and that is exactly mypoint. They are over powered by words and give little to no visual stimulation. The UBC student body and community alike will be hard pressed to stop and acknowledge what the posters are trying to promote. To promote effectively, customers need to be attracted to advertise-
ments. UBC athletics has the available means to do so whether that involves; more appealing posters properly distributed, television ads on campus screens and local stations, social media like twitter, or better online promotion via campus wide emails.
Just one example of an eye catching poster: Red Bull Crashed Ice. Which one would you stop to stare at?
