Tis The Season
Comments(1) Nothing like a surprise sunny day in Vancouver when the forecast called for rain all day long! The spring is a great time of year, the sun shines just a little bit more, the temperature continues to rise and everyone starts shedding the clothing layers. It also gets me exceptionally excited for a few things; beach season, outdoor tennis, slo-pitch ball tournaments, patio drink…ahhhh studying and most importantly the NHL playoffs! A couple days ago the Vancouver Sun published an article about a topic I touched on in one of my previous posts about the NHL’s “History Will Be Made” campaign. Not only was it the NHL’s most successful ad campaign to date, but its coming back for another year.
That’s just about as good of an excuse as any to hit up YouTube and watch some new commercials. If you don’t want to wait till March 13th when NBC starts airing the commercials on network TV, then click below and get a taste of the new videos. I enjoyed them and think you will too.
Your welcome.
One other point I found extremely interesting in the article by Mac Perry, was how he touched on the distribution of the ads. They “will be distributed on TV, online, radio, print, in-arena, in stories, mobile and social media platforms of the NHL, NBC and Versus, along with NBA Universal platforms, such as MSNBC and CNBC.” Many different platforms are essential in order to reach the broadest fan base possible. Funny how things in real life link up to class material.
The NHL last season had its most watched playoffs in 36 seasons last year, one can only hope they surpass that this year.
[…] I am taking a moment to expand upon a campaign and some additional commentary made in a post by Wyatt Hamilton. Wyatt posted a number of the NHL’s recent ‘History will be made’ advertisements. He goes on […]