{"id":93,"date":"2011-03-11T15:51:00","date_gmt":"2011-03-11T23:51:00","guid":{"rendered":"https:\/\/blogs.ubc.ca\/wyatthamilton\/?p=93"},"modified":"2011-03-11T15:51:00","modified_gmt":"2011-03-11T23:51:00","slug":"tistheseason","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/wyatthamilton\/2011\/03\/11\/tistheseason\/","title":{"rendered":"Tis The Season"},"content":{"rendered":"<p>Nothing like a surprise sunny day in Vancouver when the forecast called for rain all day long! The spring is a great time of year, the sun shines just a little bit more, the temperature continues to rise and everyone starts shedding the clothing layers. It also gets me exceptionally excited for a few things; beach season, outdoor tennis, slo-pitch ball tournaments, patio <span style=\"text-decoration: line-through;\">drink<\/span>&#8230;ahhhh studying and most importantly the NHL playoffs! A couple days ago the <a href=\"http:\/\/www.vancouversun.com\/sports\/History+Will+Made+again+league+campaign\/4397913\/story.html\" target=\"_blank\">Vancouver Sun<\/a> published an article about a topic I touched on in one of my previous posts about the NHL&#8217;s &#8220;History Will Be Made&#8221; campaign. Not only was it the NHL&#8217;s most successful ad campaign to date, but its coming back for another year.<\/p>\n<p>That&#8217;s just about as good of an excuse as any to hit up YouTube and watch some new commercials. If you don&#8217;t want to wait till March 13th when NBC starts airing the commercials on network TV, then click below and get a taste of the new videos. I enjoyed them and think you will too.<\/p>\n<p>Your welcome.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=CQ6wNXIHXVU[\/youtube]<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=TaRC1wtFU8U&amp;feature=related[\/youtube]<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=cM1n4BhJ9zE[\/youtube]<\/p>\n<p>One other point I found extremely interesting in the article by Mac Perry, was how he touched on the distribution of the ads. They &#8220;will be distributed on TV, online, radio, print, in-arena, in stories, mobile and social media platforms of the NHL, NBC and Versus, along with NBA Universal platforms, such as MSNBC and CNBC.&#8221; Many different platforms are essential in order to reach the broadest fan base possible. Funny how things in real life link up to class material.<\/p>\n<p>The NHL last season had its most watched playoffs in 36 seasons last year, one can only hope they surpass that this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nothing like a surprise sunny day in Vancouver when the forecast called for rain all day long! The spring is a great time of year, the sun shines just a little bit more, the temperature continues to rise and everyone starts shedding the clothing layers. It also gets me exceptionally excited for a few things; [&hellip;]<\/p>\n","protected":false},"author":6195,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/users\/6195"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":12,"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":106,"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/posts\/93\/revisions\/106"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wyatthamilton\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}