Why are Google, Twitter, and Facebook all so popular? The answer to this question is value proposition. One thing all these applications have in common is their ability to satisfy their consumers’ needs and desires; thus, creating value for their users. Every successful product follows a common pattern. This pattern is known as “the hook” of a product. There are four simple steps to creating “the hook”, which consists of the trigger, an action, a reward, and an investment.

Trigger: Something that stimulates a user to make an action
Action: Specific behavior carried out due to the expectation of a reward
Reward: To stimulate interest and engagement
Investment: Increases the likelihood of users returning if they are rewarded

When boredom strikes, people go on YouTube for entertainment. When people feel lonely, they log onto Facebook and scroll through their newsfeed. When people are curious, they search Google for information. These applications all essentially help their consumers solve a problem and “get a job done”. Socially, customers are able to gain recognition from their friends or family through updates and posts. Emotionally, users receive satisfaction and social security from using these platforms. In addition, these applications are also pain relievers because it helps to make their users feel better by solving their frustrations, like easing boredom. Aside from using “the hook”, successful companies focus predominantly on value creation to retain and attract new users.

External Blog:
http://www.forbes.com/sites/andrewcave/2014/11/05/hooked-how-apple-google-twitter-and-facebook-make-their-products-utterly-addictive/