Questions about McDonald’s fries, nuggets, or Big Mac? Some of McDonald’s most unflattering questions have been answered through their “Our Food. Your Questions.” ad campaign. This successful marketing campaign has gone global. McDonald’s tackled many negative rumors by visiting their suppliers to discover answers to various questions.The fast food company has answered over 23,000 questions, communicating their answers through their website, social media channels, and online videos.

Some questions asked by McDonald’s customers.

In order to see such success, McDonald’s has a competent management team. These executives truly understand the business that they are in, and know exactly which strategies to use. Although there were risks involved, they jumped at the opportunity to be the first fast food restaurant to answer such aggressive questions related to their food quality. In Al Ries and Jack Trout’s book,“Positioning: The Battle for your Mind”, they mention that it is very difficult to change a consumer’s impression once it is formed. However, McDonald’s utilizes ingenious marketing strategies and knows how to get into the mind of their consumers. McDonald’s manages to clear up many unflattering rumors and improve their brand reputation through this campaign. Their willingness to take risks led to great success.