Ever since the sleek, compact iPhone 6 was released, Apple’s stock dropped by approximately 3%. Many customers complained about the software update that hindered users from making phone calls on their new gadgets. The stock decline resulted in a larger decline in technology shares. Apple had no choice but to remove the software update because of the arising problems that mainly affected customers who purchased the iPhone 6. Later, Apple offered their customers a way to manually remove the update, the solution to the malfunctioning. Apple announced that affected iPhone users could retrieve the older version of the iOS 8 software by connecting their phone to a Mac or Windows computer.

Several years ago when the iPhone 4 was introduced, Apple also dealt with unsatisfied users who complained about glitches. Acting as a catalyst, the social media sites flooded the newsfeed with information about the iPhone 6 Plus’ susceptibility to bending, further affecting the stocks. Although Apple stocks were affected by these complaints and rumors, I am confident that this billion-dollar company will be able to pull itself out of this disaster. Negative publicity is bound to affect Apple’s reputation; however, there is still a high demand for the iPhone 6. Apple’s prestigious reputation is unbreakable.