This post is in response to Moeko Urawa’s blog post:
https://blogs.ubc.ca/moekourawa/2014/09/23/marijuana-can-get-you-a-date/

The dating site, 420singles.net, is a very distinct idea as it is designed for a specific group, marijuana users. Like Moeko said, marijuana users are able to find themselves a partner or a friend to talk to through this non-discriminating dating website. Even though it was launched not long ago, 420singles.net has reached nearly 23,000 subscribers already. This site will act as a platform for users to re-identify themselves and feel comfortable talking to others in this environment.

Log in page for the dating website: 420singles.net

420singles.net has many points of parity because it is similar to most dating websites, like eHarmony and Lavalife, with the common goal of matching singles. 420singles.net performs more or less the same as their competitors. However, this website has a point of difference that puts them at an advantage over other dating websites. It is relevant to their consumers’ needs and desires, distinctive to the target group, and is credible. This unique website is catered towards “tuned-in stoners and users of medical pot” who can avoid being judged or rejected (Papenfuss). This is a great business opportunity as more countries are beginning to legalize marijuana and people are becoming more open about their marijuana habits.