By reading some posts from the TopRank Online Marketing Blog, Lee Odden’s post has caught my attention. Lee Odden provides some thoughts about “How Entrepreneurs Can Use Social Media to Launch New Products.” He believes that when entrepreneurs want to communicate to a market about a new product or service, there are three ways they can use social media to gain insight, increase brand awareness and optimize their online marketing. I am going to discuss about some of his ideas and add some comments.
Firstly, He discusses about “Listen for insight”. The company has to monitor and assess the online interest trends – what customers like and what they don’t like. I total agree with him. Nowadays, social media becomes increasingly important. With social media, many companies are able to interact with their customers directly. There are various forms of social media, such as Facebook and Twitter. It allows that companies are able to interact with customers, gain important feedback, and build stronger relations with its customers. Furthermore, the companies are able to understand want kinds of products or service their customers are looking for.
Moreover, Lee says, “content is the engine of marketing.” With the blog, companies are able to communicate with their customers to promote their products. Blog can actually serve as a channel with the consumer. That is correct.
For example, Lululemon’s blog does a great job to associate its brand image with healthy lifestyle, such as yoga and running (examiner.com). Thereby, lululemon is able to reach more potential customers who desire a healthy lifestyle, and also it has enhanced its brand awareness.
Nowadays, People spend more time on social media. 30% of the world’s entire population is now online, and the global time spend online per month is equivalent to 3,995,444 years. The average time spend by users is 16 hours per month (32 hours for US residents).(MindJumpers) Therefore, it is a great opportunity for companies to exploit social media to interact and promote their products, and enhanced brand awareness.
