After doing the case of Bayjo’s Ltd, I was been thinking about its future development plan for a long time, and the following below are my deeper thoughts about how to growth their business. And I am not a consultant for Bayjo Ltd now.
From the article we can know that the Bayjo Ltd are still facing a lot of problems in Internal Management, Operation and delivery, as well as the its financial situation. To be honest, The first thing that came to my mind is the function of a director, what is Blakay’s responsibility inside the business? He had no idea about which products made profits for Bayjo and even didn’t know the business don’t have enough cash to cover the bank interest, this is ridiculous.
The second thing that came into my mind is the purpose to build up a company. Whenever what type the businesses are, they should not only focus on making as much as profits as they can, business ethics is really important to a business because this is the only way to survive in the society, you need to be popular and accepted by surroundings. For example, the quality of Bayjo’s products were becoming worse over the recent 3 years, this lead to a direct fall of customer satisfaction; although they have a good status for now, Bayjo will not performance well in the near future if the director cannot realize how important the quality is!
The third one is about the product segmentation. I think the Boston Matrix is an useful tool to distinguish the products. For current situation: Skateboards still makes a lot of profits, but no more market growth, so it should be named as a cash cow; the Bicycle contributes most profits for business, while its productivity and efficiency needs to be improved, so put it as a problem child; and for Scooter department, it is the future of business, but it contributes fewer profits and it has some internal problem such as financial incentives by its manager, so I put it under the problem child as well. However, due to the changes I mentioned in the Individual Assignment2, the skateboards should be closed in long-time but the director can decide to keep it in short time, because it will become a dog in the future. What I expect is both of scooter and bicycle can be the star after running them for a long period.
The detailed diagram is shown below.（PS：Clicking the diagrams for details)
