Nowadays, we all know that Apple has become a leading company among the technology industry. Especially for its financial performance. From the two diagrams shown in Michael’s blog, both of Apple’s revenue and gross profits has experienced a high growth over the recent 10 years.
As Michael said in his article, Apple’s dominance is unchanged although the performance of Microsoft is also very well. From this point, I personally think the key factor for Apple’s success is its Creative Social Value. No matter how many similar electronics companies will launch to market in near future, the social status of Apple’s Ltd will not be changed if it can continue to do the innovation. Also, the quality of the product makes a great contribution to its success; unless Apple’s competitors, lots of technical issues just appear after selling to their customers. For example, the GT-I9300 made by Samsung ltd.
On the other hand, besides the production part; making suitable market strategies in different period of time is one of a key factor to success. Like Michael mentioned in his blog, Apple chose A16Z to be its cooperate partner, this action played an important role during its development. A16Z, the most valuable VC company in the world, helping Apple find technical designers and workers, providing them with capital investment and looking for opportunities to develop the business.
The several points mentioned above are my views for the Apple’s growth.
Reference blog:http://pando.com/2014/11/06/the-iphone-effect-two-graphs-that-leave-no-doubt-about-apples-financial-dominance/