McDonalds Canada CEO John Betts, with the new McCafe home brew coffees now available at grocery stores. Photographed at the Queens Quay Loblaws store. KEITH BEATY/Toronto Star
McDonald finally launches its coffee packages in grocery stores in Canada.
As a key competitor in the coffee shop around the world, considering about chain coffee markets, McDonald finally made a big step to sell their products in the grocery stores. In such a competitive coffee market, many coffee makers begin to open a new path to get more maker shares. Take an example, Burger King and Tim Hortons just signed a merge deal to get a good cooperation. This deal helps both brands to expand consumer markets in U.S. and Canada. On the other hand, McDonald, as a burger and coffee behemoth, definitely have to facing the threats from other fast food restaurants. By launching the store-sell packages is a good opportunity for McDonald to competitor with others. People can not only get express coffee from the drive-thus but also can enjoy it at home. It is a good strategy to maintain the big fans of McCafe and absorbs new customers. Promote brand popularity is a efficient way to gain greater marketing shares on fiercely competitive market.
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