Boys and girls clubs benefit from the Rogers Youth Fund is a good example showing the cooperation’s social responsibility. Rogers Youth fund program helps the youth to prepare for postsecondary school by offering them necessary tech and education.
It’s a good strategy for Rogers to perform their social responsibility and increase their brand value at the same time. Firstly, education is always a hot topic that most of the families takes seriously. Many youth lack of chance to be educated because of the poverty. Because of this educational program, they are able to overcome the barriers to education and get a job to get rid of poverty. Secondly, this strategy illustrates Rogers’s responsibility and their concern about this society. Particularly, it will bring the intangible benefits, including enhanced reputation and the potential to influence. It is another profitable aspect for Rogers.
Want to learn more about Rogers CSR report? Check it out:
http://about.rogers.com/Libraries/CSR_Reports/2013_Rogers_CSR_Report.sflb.ashx
Read more about Rogers Youth fund: http://www.rogersyouthfund.com/about-ryf.html
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