As we know that marketing strategy plays a big role in a business’s success, recently I came across this article that really tells me the importance of finding a suitable strategy (business model)  in marketing for a company.

Garret Chan, a founder of tealeaves smartly switched his marketing strategy due to the change in customer segments. Previously, the company only targets its products to many hotels but because of the gradual popularity of tealeaves, the target market has been changed into the individual consumers because customers have the demand for tealeaves. Therefore, the company has to find a way to not only differentiate its products from competitors but also needs to change the old way that they marketed their products.

In my opinion, one smart part for what the company did is that by testing out the “people who were already drinking its product” first and then they discovered it’s a good idea to omit one process of advertising its brand on social networks because customers are mostly elderly groups. By leaving out one unnecessary step, the company can save quite large amount of money which they can therefore transfer into a better marketing strategy, which in this case is shooting films to create stories with tealeaves based on its different characteristics. It builds up the company’s brand image and reputation, attracting more and more people to work for the company and at the same time more consumers would be willing to purchase its products. 

Reference:

http://www.tealeaves.com/static/images/pro_thumb2.jpg