Thanks to the development of technology, online matchmaking service has become possible. A dating site called Cupid run well in the last few years but is now facing the problem of loss of customer.

Cupid has an attractive and straightforward name. Also, being one of the earliest companies that entering the matchmaking industry, Cupid has won numerous customers. However, what made Cupid special but also withered is that it’s not a free dating website. Although you could register and set up your profile freely, you need to pay the subscription fee in the following steps.
Worldwide, matchmaking is a competitive and fruitful industry. Increased competition and rise in marketing costs to attract and retain customers have weakened Cupid’s advantages. In addition, more and more free dating websites and apps have been built and plenty of unique websites which target homosexual dispersed the customers. With so many substitutes, no wonder why customers no longer choose fee-based dating sites.

According to research, newer generation of free services are generally younger than those who use subscription-based ones. Potential customers are getting younger and younger. Although the needs for such website or app are increasing, the consumption capability remains low. Therefore, Cupid should somehow change its strategy. Is the first step of launching its partial free dating app may help Cupid draw more customers to discovery Cupid’s merits and build customer loyalty. But Cupid still needs to come out a long-range plan to maintain their leading position .

News found on: http://www.economist.com/news/business-and-finance/21619901-while-some-dating-services-are-thriving-others-fall-limp-tough-love