I’m really impressed by Tianye Guo’s blog about increasing international student’s tuition. I appreciated that she relates a current hotly debated topic around us with business concepts that we learnt in class and describes cash flow in a company as oxygen presented in the atmosphere, which precisely pointed out its importance and a main reason for the likely increasing of international tuition. My perspective on this issue are as follows.

International tuition for high-ranked university in Canada has been increasing since years ago. Compared with McGill University and University of Toronto, UBC has the least increasing rate and the lowest tuition. However, being aware of the booming market of international education and its positive impact on economy, UBC conducted plenty of constructions to decorate its campus and invested a large amount of money in academic research to level up its worldwide reputation to attract more students. UBC is treated like a product, being wrapped in a beautiful package and advertised by the marketing team. With the promotion of value propositions, UBC is gaining popularity around the world. Meanwhile, finance department, realizing that they are now experiencing a negative or small net increase in cash, they had a conference with marketing department and finally decided to raise tuition.

I am not saying those behaviors are not good, after all, alumni benefits from a prestigious Alma Mater for all his life, but it should be limited to some extent. We are students but not $tudents. UBC should stop its endless constructions and better spend our tuition on things that indeed benefit students.