“Today is 11.11 Shopping Festival in China and more than $1 billion worth of goods were sold within the first 20 minutes”. I was absolutely shocked by this news that wrote in a blog called “Online Shopping Binge Gets Off to a Strong Start” that posted early today.

After Alibaba’s recent IPO, this year’s volume of transaction has drawn worldwide attention. In order to expand its business to a global scope, for the first time this year, AliExpress participated in transactions, offering products to customers overseas. In addition, the firm has promised free shipping for goods purchased on Tmall Global. With these two new policies and a large discount, Alibaba Group proved its success again.

According to the blog, nearly 48% of the sale’s first $1 billion were transactions placed by smartphones and other mobile devices. A so-called “big-data” technology was also used to optimize the 11.11 shopping experience by displaying items that consumers may be interested in based on customers’ browsing history.

The firm is expanding its business by doing market research, holding key activities and improving its channels. The achievement of advanced technology and a well coordination inside the company(shipping, customer services, etc.) allows countless deals proceeding simultaneously, which provides customers a satisfactory shopping experience.

From my perspective, why Alibaba Group works so hard at this year’s 11.11 Shopping Festival is that this is the first and largest event that held right after its historic IPO on New York Stock Exchange. Stockholders from all over the world are willing to see a rising share price and Alibaba group should be able to guarantee its occurrence to show a well development opportunity and ensure the firm’s future money raising in the global market.