Facebook expanded its ever-growing advertising and tracking reach this week with new integration with giant social network, Atlas. The company now is able to let advertisers target you across all of your devices and on participating websites, based on characteristic from your Facebook profile such as age, gender, and location. What’s more, it also attempts to track the products you buy both online and offline to measure the ads’ effects on purchases.
It is controversy to argue the advancement of online social media that it apparently leaves no simple options to protect people against this intrusive data collection. From another perspective, the new analytics tools make it possible to create much richer user profiles, and customize services and products provided in a very short of time. With Facebook’s immense database on users ‘profiles, their status updates, their likes and dislikes, also with the collaboration of the powerful advertising platform Atlas, it can not deliver better contextual ads that offers just the right product or service on the most precise and personal level to everyone on the Internet. Marketers today are facing one of the major threats that Facebook is on the way to boost the audience targeting by utilizing cross-device and even offline measurement. But still, opportunities come with difficulties that it is not hard to imagine that Facebook will encounter serious privacy concerns. However, as far as I concerned, people are willing to trade off more and more privacy for convenience with the fast pace of social advertising advancing.
http://www.ecommercetimes.com/story/81125.html