Inspired by the scary statistic that retailers lose $18 billion annually due to shopping cart abandonment, there generates one of the most painful problems for e-commerce marketers to keep the visitors enticed enough to stay on a website and get that appreciation from visitors.
Since we live in an era of skimming and in a time where information is not scarce, it can be struggle to design a website that convinces visitors that their time on the site will be worthwhile. Same concerns apply to our client Gaba Travel as well.
Gaba Travel has an average loading time, but it could increase user engagement if the application responds instantaneously to the users’ actions. It gives an appearance of direct manipulation and makes users think that the result was generated by their action and not by the computer. And it is important to notify the users via progress bar as to approximately how long they would have to wait.
Besides, Gaba Travel has a better content presentation comparing to Expedia as its website has a neat, clean and not too “busy” look to the eye. The encroached designs with animated images, banner advertisements and various package options all over the place will make users more likely click away than choose one.
Another big reason why users would leave the website is if they can only encounter old and outdated content. It is very essential for Gaba Travel to have a rhythm in its blog postings and stick to those posting schedule. More importantly, it is beneficial to keep a loyal customer base if they have something valuable and even look forward to read about.
http://www.business2community.com/infographics/visitors-leave-websites-infographic-01047260