The Internet age has been a boon to many businesses, especially smaller ones that don’t have the marketing budget to compete against massive corporations. Even for individuals now they must build strong online brand to make an impression and stand out from the competition.
From my understanding, the first step is to make sure that your personal online profile is attractive for search engines. There is something unique there to be discoverable via social media by the potential employers, but one thing to keep in mind is the authenticity. Discover exactly what makes you fascinating and build your brand on your true strengths.
It’s also crucial for individuals to define the audience when creating any online profile. For instance, standing in employers’ shoes to design things that make you qualified for their needs. Don’t wait for opportunities to come to you. Find ways to be helpful to connect with people also to be of value of influencers.
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Half or more than half of recruiters and HR professionals refer to personal websites or check search engines to find out more about potential employees. Therefore, it is better to start with your brand identity with a 360-degree audit. Take a step back and look at your online branding from a bird’s eye view and evaluate all the various components. Make sure the messages you put on a various of social media channels look consistent to convey the same impression you intended to.
Last but definitely not the least, it is the passion that really differentiates us. Value is added in what you’re sharing or saying. Stay on top of breaking news and pick a few general interests you have that might be useful and entertaining to others.
