Today, it’s common knowledge that social media not work without great content. People have made the shift from thinking about how to get a good social media strategy to how to create an appealing content to drive good engagement on their social media channels.
So many of us post randomly, retweet without reading, and comment on things without such thought. Now it’s necessarily to think through and be sure to get your brand nailed down and plan the content, since more and more prospective employers now search on you before you even get a chance to meet him in person.
More or less, blog could potentially be the single biggest impact on driving your business or making you standout as it is the place where you are validated as an expert in the industry. Literally, you are creating your digital resume and making a good use of a content marketing calendar such as Hootsuite to prioritize blog posts will be helpful.
As far as I am concerned, to make our posts even more attracting, we could do something new like creating a video to draw the eye. Then insert it into our page or take the highlights linking back to the Youtube channel. Just like people spent more time watching a video than on Facebook itself, building some video that is worth sharing into your post will more likely drive 10 times more people’s attention.
All in all, we need to have an overall consistent plan before we start to build online profiles via different channels. It is worthwhile as well as essential nowadays to think through a good content design to drive an effective social media return on investment.
Picture from http://contentmarketinginstitute.com/2014/11/5-steps-mind-map-content-increase-reach/