Time flies. It’s almost the end of the term and I learn a lot from Comm464 class. Internet marketing is really the trend as it aligns with the way consumers make purchasing decisions. Besides, marketers need good resources to make good decisions and I am amazed by a variety of powerful online tools taught in the class. And to be quite frank, I am thankful for all those tactics learned in social media, which enable me to build a better online personal brand as well as relations with prospects through the efficient low-cost personalized communication.
These are lifelong skills that no matter what you are pursing in the future, e-marketing is an essential component for any business to proliferate product and build solid customer relations in the meanwhile. From the class, I know the importance of consistently acquiring updated skills of using advanced online marketing tools. Thus, I can design and woo customers in a better way without much time and investments on some costly offline campaigns.
What’s important, Internet as an arena is growing year by year as more numbers of users are buying products and services online than ever before. Challenges will lie ahead for us to have a differentiated online presentation to stay in the hunt of customer acquisition and retention. The best thing is that this course not only exposes us to some digital marketing strategies, but also trains us a habit to keep up with trend of ever fast-growing e-marketing, by regularly providing outside materials, conducting experiential as well as interactive learning environment, and encouraging commenting on news through Twitter and blog posts.