‘Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.’ ————-Wikipedia
Since everyone can find almost everything about how the product is like by internet easily, one of functions of advertisement is no longer that important any more, which is to tell the difference between one product and its competitors. Most companies are more focusing on let customers remember their brand names.
After reading the blog of Elaine, you can notice that the advertisements did not have much information about their own products, but they were memorable and full of emotions. Maybe when you walk on the road and see a similar dog as the one in ads, it may remind you the ads and the product at once. As it reminds you more and more times, you may finally go to buy their products.
This is really a smart way. As ads are more emotional, those ads can attend Super Bowl, and that campaign was interesting and attractive, which makes more audiences know their brands. The better the ads, the more people want to know about it. This method won’t tell you about the settings and materials of their goods, but they will plant a seed of interest in your mind, when it grows up like after watching it several times or something in the ads occurs beside you many times, you will not forget the brand and the product forever. That’s how they really do the advertisement now: they do not tell you what they are, but they make you want to find out what they are.
http://hoofcare.blogspot.ca/2014/01/budweiser-clydesdales-2014-super-bowl-commercial-puppy.html
http://blogs.ubc.ca/elainelangton/