From the picture, we can find there are many First Nations live near Vancouver, which means they find most of their needs and wants from Vancouver. However, the products may not be able to satisfy their needs and wants because of different cultures and living habits. For examples, First Nations have different diet habits, and they may treat some products with different views because of religions. All those things force the companies, which want to produce goods and services for First Nations, to do some changes on their business model.
Such as the ‘personal chief’ case, the company has to do research about food and habit of First Nations if they want to put First Nations into their target consumers. Different kinds of materials will be needed, and different cooking methods will be used. That may cost more, and it also need the company to train cooks to learn the specific skills about how to make proper meals for First Nations.
Also, First Nations from different areas have different cultures and diet habits, which makes the training harder. The ‘personal chief’ company may pay more to train one specific cook for each kind of First Nations, who need that services.
Just like the picture shows, First Nations lived separately, so it may takes longer time and higher cost to deliver foods. Some place may be not that easy to go to. There may more cost on transportation, wages for specific chief, training on skills, different materials and cooking tools for First Nations.
As a new consumer to ‘personal chief’, to define why do they really need that services, to find the most right way to help them and avoiding First Nations’ taboos will cost a lot of time and money to do research and train or hire new specific cooks and design new way to deliver foods or cook in their house.
Therefore, there will be a lot of extra cost for companies which put First Nations into the group of target consumers.
https://www.aadnc-aandc.gc.ca/DAM/DAM-INTER-BC/STAGING/texte-text/inacmp_1100100021016_eng.pdf