Facebook’s advertising strategy is becoming clear; besides, it’s not only brilliant, it’s unexpexted. Facebook is just like Google: improving its network and experience, meanwhile improving advertising as well. One of the most interesting things is that Facebook plans to improve its brand pages better.

It is clever to do so because improving advertising on the popular social network is not a new or particularly innovative idea. Facebook becomes one of the most popular platforms for message transition and which makes Facebook to be an advertising solution that turns advertising partners into better social media communicators. The combination of the two promotes a convenient environment for consumers who search the products they want.

http://mashable.com/2011/10/03/facebook-ad-strategy/