Refers to Ivan Chan’s Blog, the two largest technology companies, Apple and Samsung, are competing to acquire the largest market share for mobile-IT products like Smartphone and tablet computer. And the market is reportedly valued at $100 billion. The innovation of iPad benefits consumers and which makes profits for Apple.
Ivan analyzes the competition between the two companies, but he didn’t mention the strategy of Apple. Apple creates ideas faster than other companies and that’s why people can easily find the similarities on products of other IT companies. And the company that generates the similar idea about the same product, such as smartphone, will think about other ways to innovate their products to avoid producing identical products as the Apple’s. This guarantees Apple’s products to become a prior choice for consumers.