Apple is always good at innovation and which brings considerable profits to the company. Today the iTunes Music Store offers more than 8 million songs. It is the largest music retailer in the US with sales exceeding 5 billion songs. It is an innovation of Apple and it is successful. With the technology out there for anyone to digitally download music free instead of paying average $19 for a CD, the trend toward digital music was clear. This trend was underscored by the fast growing demand for MP3 players that played mobile digital music, such as Apple’s hit iPod.

I think it is wise for Apple to do so. Nowadays people can only download an individual song from iTunes for 99 cents or the entire album for $9.99, and, most importantly, that is legal. This innovation convenient consumers and makes profits.

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