The article is aimed at “a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zero-sum game”. This point of view is mentioned in the Freeman’s Stakeholder Theory as well. Not treating corporate success almost equals to the business in decline that Freeman defined in the video.
A successful business has a lot of responsibilities to take, not only for the customers, but also for the employees, the suppliers, the financiers, as well as the community. It is one of the key elements for a business to be successful.
Many examples are given from the article, a brief one is fast-food and packaged food companies start to take responsibility for those obesity and poor nutrition. In order to meet Corporate Social Responsibility, the companies are responsible for the health of their customers.
In my opinion, targets that a company should set are not only making profits, but also caring about as well as taking responsibilities for all of its stakeholders.