If you spend some time in a random classroom, you will notice that almost half of the students would open their Face book page for several times to update their news. Why people are so engaged into face book nowadays rather than class material or another social media? First of all, Facebook provide an easy and quick link to others, you could quickly check what’s your fellow doing Although you guys are apart thousand miles away, you could still feel they are breathing next to you .However, in my point of view, the more important reason is that you don’t need to take initiative to connect with your friends. Compare to other social communicating toll such like MSN and E-mail, people don’t need to bother how to start a conversation. By leaving a message on your friend’s funny pictures at Disneyland, you could find out that’s an easy way to find a common topic and continue a conversation. Moreover, you could make more friends who you don’t quite familiar with in real life that is a perfect way to avoid the embarrassment. Also, Facebook had added tremendous amount of online games and application for people to spend more time on the page. From an individual perspective, Facebook is also a good way to express one’s feeling. Suppose you are in bad mood and want to speak it loud, however, you are not sure who you could tend to. Pose an message on Facebook , you might find someone to share your secrets and release your pressure. Facebook could provide you a feeling that you are not alone; people are having good times and bad times just like you.

As you may notice, girls intend to buy more stuff when they are in extremely low spirit and very down. Take one of my friends for example; she just broke up with her boyfriend. She had spent her allowance on two new jacket and three boats in last ten days. She said that is the only way to filling of emptiness in life. But why people engaged in shopping when they are in bad mood? What motive they to buy more stuff during the hard period of life? According to the report <<why sad people spend more>> on Financial Highway, it provides an assumption that” Being sad and self-focused we tend to devalue our possessions and ourselves and this devaluation makes us willing to pay more for goods which we hope will enhance our self worth.” I totally agree with that idea. Refer to what we had learned about consumer’s behavior. People have different level of need and people are always making great effort to obtain self-achievement. However, life is full of ups and downs. When we couldn’t be able to get want we want, we could skimpily find a substitute or another way. Shopping could not only satisfy our physical needs, and mainly, at the hard time, make us feel worthwhile in the world. By getting tone of new clothes and shoes, we could get a feeling of self-esteem. Furthermore, girls always ignore another’s advices at this time; they purchase everything they want regardless of others. In my point of view, that shows a desire of control their life. Currently, although we struggle for live, they are still something that we couldn’t be able to make a change. On contrast, shopping could definitely provide an satisfaction of control your own life. Maybe that’s why sad girls enjoy crazy shopping.

As we all known, west jet and Air Canada are two biggest airplane companies in Canada. But currently, increasing number of people prefers to fly with WestJet instead of air Canada? Why did they make such a choice? What kind of benefit they could obtain from flying with WestJet?

First of all, since most of people have limited budget, when consumers plan their trip, the first thing they come up with is how to minimum the cost. If supplier could offer them the same travel experience, they would choose the less expensive one. Although two companies have discount and promotion, in my point of view,WestJet has better market strategy. Air Canada has several kind of discount to lower the price, but consumers are head to the destination directly, sometimes they need to transfer several times. However, WestJet propose a plan called WestJet Rewards, it indicate that the more you travel, the more reward you will get. This plan is quiet good incentive to encourage people fly with them more often, finally become the loyal consumers.Also,if you cancel your trip with WestJet, they save it in your account instead of return the cash to you directly.

Furthermore, WestJet provide better condition than Air Canada. If you had an experience of traveling within Canada, you will notice that WestJet always provide bigger plane with six rows , but Air Canada only offer four rows. When I and my friends travel with air Canada, it’s always feel so crowded, thus would definitely cause negative influence on the trip. Although the journey is not quiet long, more room and space could brings more enjoyment of visual feeling and make consumers more comfortable.