Glamour Girl Cosmetics is a company that provides various cosmetics in California. Recently, this company plans to develop business in its targeted market among female buyers.

First of all, Glamour Girl has its own value propositions. They focus on various products such as perfumes and makeup used for not only beauty but also health because more people pay attention to their health condition. Although their products have higher quality, they do not consider increase the price. Besides, for the convenience of their customers, they also plan to develop an on-line shopping business.

With these new value propositions, the range of customer segments also increases. This time, they target at middle to upper-middle class women and e-shoppers. With the premium quality of products and moderate pricing, they can maintain the customer relationships.

To reach their customers, they plan to target at more regional and national wholesalers, and retailers. E-commerce functionality for website can also bring in potential customers. With the power of advertising, more people will pay attention to this company.

To support all these measures, an excellent management team leading by its CEO, Isabella Gorinski is one of their key resources. The technical support from overseas manufacturing firms and bank loan are also part of key resources to assist their development.

I have selected Ultimate Events to enhance my understanding towards the cosmetic market because all girls focus on it. I hope I can know more about how an organization responses to different needs of their customers. And I would like to see the business related knowledge, such as accounting, value proposition and operations.

Source: http://go.galegroup.com.ezproxy.library.ubc.ca/ps/retrieve.do?sgHitCountType=None&isETOC=true&inPS=true&prodId=GVRL.bphc&userGroupName=ubcolumbia&resultListType=RELATED_DOCUMENT&searchType=BasicSearchForm&contentSegment=9781414472539&docId=GALE|CX1677700012