Many people think that iPhone lost its creativity because the products after iPhone 4 are similar to each other. However, every time when the new apple products launch, there is a big impact on the market.

The new iPhone 5S/5C launched on September. It is different from the former iPhones because they become colorful this time. This change may give the customers a feeling of freshness. The gold-hued iPhone 5S is so popular that the price of the gold version iPhone is almost three times of other colors’ iPhone 5S. It may because the iPhone 5 and iPhone 5S have too many parities. The most notable difference between iPhone 5 and iPhone 5S is that the iPhone 5S have the gold color. So if the customers want to let other know their phone is iPhone 5S, the easiest way is to buy the gold one. The shortage of the gold iPhone 5S also may because the company deliberately control the number of the gold version. It is a way to stimulate the customers to buy their products.

“КОММУНИКАТОР/СМАРТФОН Apple iPhone5S 4″ 16Gb Silver ME324 – Formoza.” КОММУНИКАТОР/СМАРТФОН Apple iPhone5S 4″ 16Gb Silver ME324 – Formoza. 18 Nov. 2013 .

https://blogs.ubc.ca/tianchangning/2013/10/07/why-there-is-a-shortage-of-iphone-5s/

One of the most influential software company Adobe Systems Inc. said that the hackers had stolen source code to some of its most popular software and data on 3rd Oct Thursday. This incident have an impact on millions of its users.

The security issue is becoming more and more urgent due to the number of cyber crimes increasing in the past decades. The loss of this kind of incident is high because the information behind such a popular program like Adobe Reader is extensive. This kind of incidents have a bad effect on the company. The customers may not trust the company anymore.The company should immediately response to the news and apologize to the customers.

Furthermore, it is also a moral problem because some hackers think network attacks are not that serious. Some of the hackers even invade companies’ or governments’ website for fun. The hackers are smart because they have the ability to do such incredible crimes so it is important to lead the hackers to the right way. The concept that the cyber crimes are serious should be advertised so people won’t take risks to do them.

“The 15 Rules Of Web Disruption.” PopularResistanceOrg. 18 Nov. 2013 .

“The Globe and Mail.” The Globe and Mail. 06 Oct. 2013
http://www.theglobeandmail.com/technology/adobe-says-source-code-customer-data-stolen-by-hackers/article14695999/

The BlackBerry Ltd. is in talk with Cisco System Inc., Google Inc. and SAP AG about selling them all or parts of itself according to a recently news.

Although the BlackBerry had a big loss in the past years, I don’t think simply sell it is a good idea. The BlackBerry is known for its secure server network. So the patent portfolio is the most valuable and important part of the company which could be worth $2-billion to $3-billion. But as the value of BlackBerry’s patent portfolio and licensing agreements is likely to halve in the next 18 months, the value of the BlackBerry company will be underestimated by the possible bidders.

What’more, the Cerberus Capital Management showed interest in the BlackBerry, which lead to a rise in the BlackBerry’s stock.2 The company should seize the opportunity to attract investment. What the BlackBerry should to do is keep its core competitive forces and concentrate on developing its advantage. Imitating others is not good to a creative company like BlackBerry.

“Blackberry CEO.” Blackberry CEO. 18 Nov. 2013 .

1. “The Globe and Mail.” The Globe and Mail. 05 Oct. 2013
http://www.theglobeandmail.com/report-on-business/blackberry-in-sale-talks-with-cisco-google-sap-sources/article14713669/
2. “BlackBerry stock driven up by reported interest from new buyer – Kitchener-Waterloo – CBC News.” CBCnews. CBC/Radio Canada. 05 Oct. 2013
http://www.cbc.ca/news/canada/kitchener-waterloo/blackberry-stock-driven-up-by-reported-interest-from-new-buyer-1.1875720