Many people think that iPhone lost its creativity because the products after iPhone 4 are similar to each other. However, every time when the new apple products launch, there is a big impact on the market.

The new iPhone 5S/5C launched on September. It is different from the former iPhones because they become colorful this time. This change may give the customers a feeling of freshness. The gold-hued iPhone 5S is so popular that the price of the gold version iPhone is almost three times of other colors’ iPhone 5S. It may because the iPhone 5 and iPhone 5S have too many parities. The most notable difference between iPhone 5 and iPhone 5S is that the iPhone 5S have the gold color. So if the customers want to let other know their phone is iPhone 5S, the easiest way is to buy the gold one. The shortage of the gold iPhone 5S also may because the company deliberately control the number of the gold version. It is a way to stimulate the customers to buy their products.

“КОММУНИКАТОР/СМАРТФОН Apple iPhone5S 4″ 16Gb Silver ME324 – Formoza.” КОММУНИКАТОР/СМАРТФОН Apple iPhone5S 4″ 16Gb Silver ME324 – Formoza. 18 Nov. 2013 .

https://blogs.ubc.ca/tianchangning/2013/10/07/why-there-is-a-shortage-of-iphone-5s/