Have you ever thought that one day a romantic chocolate not only can be the gift for love but also a donation to society? Divine, a chocolate company at the forefront of pioneering the Fair-trade movement in the UKis owned by its cocoa farmers in Ghana. Divine ensures farmers receive a better deal for their cocoa and additional income to invest in their community, company ownership gives farmers a share of Divine’s profits and a stronger voice in the cocoa industry.

Divine is a typical example of the social enterprise driven primarily by a social objective as well as to make profit to sustain their work. Divine’s success is credited to the entrepreneurial approach and the strong positive cultures among the shareholders. Also, the high reputation is gained as well as the business is supported by the people whose imagination inspired by the social mission.

Currently, the social enterprise is increasingly prevalent in society which attracts attention from the consumers, the media and the public. It is a direct way for consumers to contribute to the society by purchasing the goods they want. Divine is leading the social enterprise in fairtrade and acting an outstanding model to other companies.

Here are the links for researching:

http://www.theguardian.com/social-enterprise-network/2011/dec/12/divine-chocolate-supporters-social-enterprise-lesson

http://www.divinechocolate.com/us/about-us

Picture is from

http://www.tutor2u.net/blog/index.php/business-studies/comments/2008-business-teacher-conference-report-divine-chocolate