Big retailers taking French sign battle to Quebec court

Several major retailers, which includes Walmart, Best Buy and Costco, are need to modify

their commercial brand names to include some French, because of the insistence of the

provincial language of the Quebec government. The sign should give out the French name

or explanation of what they are selling.

However the retailer said that the brand name need not to explain at all. The name of brand

is a household name that everyone knows what it means. The retailers refused to change

the brand name because there are no accurate legal regulations talked about this

situation. Section 63 of Quebec’s French Language Chart only talks about the name of the

business not the name of brand.

Six companies, which are Walmart, Costco, Best Buy, GAP, Old navy and Guess, took

legal action to do against the Quebec government in order to protect themselves form

crackdown.

xlyshelia