If you ask people in China whether they have ever bought commodities on Taobao, most of them would answer, “Yes”.
Alibaba always knows what customers need. Alibaba knows that Chinese need a website to purchase commodities with cheaper price so it designs Taobao and Tmall. Alibaba targets on broad customers and satisfied the need for both buyers and sellers. Taobao mainly targets on low to middle class consumers and small merchants while Tmall targets on middle to upper class and big merchants which sell some well-known brands.
Alibaba knows that Chinese love discount so it designs “Shopping Day” which discounts the price and provides e-coupon for consumers. Such strategy promotes sales and draws more attention from customers.
Alibaba knows that Chinese consumers do not trust strangers from website. To build trust between buyer and sellers, Alibaba provides verification service and designs Alipay.
Alibaba sees things from customers’ point of view. It caters to consumers’ need as much as possible, eliminates customers’ worries and maximize consumers’ satisfaction. That is why Alibaba gets success.