Blackberry

Blackberry reported a loss of ＄965 million in its second quarter resulted from the poor sale of its smartphone, while apple has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones.  As a result, Blackberry cuts 40% of its workers to release the financial burden. According to BBC News, the corporation reported sales of 1.6bn compared with $3.1bn in the same quarter of 2012, a near 50% fall.

BBRY falling shares in recent months

Under current emergent situations, Blackberry’s business plan is ready to undergo great changes, for instance, it tries to build up corporate customer base instead of focusing on individual consumers. Alternatively, Blackberry is supposed to take advantage of its point of difference, IT security technique, to survive in the market. Since the Blackberry Corporations as a whole doesn’t seem to be valuable, selling parts such as information security system might be its best option. According to BBC News, Earlier this week Blackberry agreed to be bought by a consortium led by Fairfax Financial for $4.7bn.

Video Related: BlackBerry gone sour, slashing 4,500 jobs

Reference:

“Blackberry Reports $965m Second Quarter Loss.” BBC News. BBC, 27 Sept. 2013. Web. 01 Oct. 2013. <http://www.bbc.co.uk/news/business-24302139>.

BlackBerry Gone Sour, Slashing 4,500 Jobs. CNBC. N.p., 23 Sept. 2013. Web. <http://finance.yahoo.com/video/blackberry-gone-sour-slashing-4-121700445.html>.

Blackberry. Digital image. BBC News. BBC, 27 Sept. 2013. Web. .