http://knowledge.wharton.upenn.edu/article/one-one-business-model-social-impact-avoiding-unintended-consequences/

There is a longstanding controversy over if the “one for one” business model is helpful for the poor and the company.Some people insist that this business model is not a good way to fight against poverty,others argue that the “one for one” business model is transmitting a kind belief.From my perspective,I agree with and support the “one for one” business model because more and more companies would be influenced by this business model to help poor people.On the one hand,the “one for one”business model inflects the business ethics of a company.This business model can help the company build a good brand image,and it cannot be denied that people prefer to cooperate with a company which owns a good heart.The “one for one” business model also attracts customers because it makes companies have a unique value proposition, and customers would feel happy after purchasing these companies’ goods because they help poor people in an indirect way.One the other hand,poor people also get benefits from this business model.Some people believe that to give anything is not a good idea to help poor people.I ,however, feel compelled to say that the poor people get what they need from the business model instead of getting nothing.I know it is not the best way to solve the poverty,but it meets poor people’s basic needs which they cannot afford.I believe that with time goes by,more and more people would pay attention to the poverty issue,and they would choose to lend a helping hand.In a conclusion,there are so many advantages of the “one for one” business model,and I think this business model would make a significant effort on solving the poverty.

http://blog.sethroberts.net/2012/11/17/taobaos-double-eleven-worlds-biggest-eholiday/

In Canada, November 11th is the Remembrance Day, and on this day all Canadian people cherish the memory of heroes who sacrificed in the second world war .However, in China,the November 11th has another meaning,and it is called Singles Day because of its image 11.11.Alibaba group hold a shopping carnival through its shopping software: Tianmao (used to be called Taobao,kind of like Ebay). According to the news,during just 12 minutes,the volume of transaction of Tianmao exceeded 10 billion RMB. Alibaba’s shopping carnival held every year on 11 November,and nearly every year this event can achieve a huge success.The primary reason of its success is the power of Chinese consumption.As we know, China has the largest population in the whole world,and Chinese economy increases at a steady rate.Chinese people have a higher income than before,therefore, they own spare money to shopping online.In addition,the success of Tianmao’s shopping carnival is associated with its convenient shopping experience.Customers do not need to go outside,and they just stay at home and surf the Internet,then they could buy whatever they want.All commodities will be shipped to customer’s address in several days.Furthermore, the discount of the commodities in Tianmao is very attractive for customers.Operating an online store on Tianmao do not need to pay for expensive rent,which results in the price of all the commodities is much cheaper than that of goods showed in physical stores.On 11 November, most of the goods on Tianmao sell at a discount.In my opinion, nobody wants to lose the opportunity to buy their desired goods at a perfect price.

http://www.marketwatch.com/story/7-things-to-know-about-ferrari-ahead-of-its-ipo-2015-07-28

Ferrari,a luxury brand in motor industry.A lot of people dream about owning an Feeari super sports car in their life.However,very few people can afford the luxury car.To our surprise,Ferrari went public in New York stock exchange on October 21,2015,the stock symbol is “RACE” and the stock price was 52 dollars per share.Many people do not care about the price of the stock of Ferrari,they care about if the quality of Ferrari’s car will decrease after Ferrari went public.Actually speaking,most of the people do not think going public is a sensible choice for Ferrari.Ferrari is a famous brand with a pretty long history,and it is good at providing customized service, on the contrary,after Ferrari went public, it must pay more attention to its sales performance.Some people worry about that if Ferrari would launch some low price products,Ferrari would lack its rareness,then it would result in Ferrari lose a group of loyal customers.In spite of all the above discussion,going public is a beneficial decision for Ferrari,through the IPO,Ferrari group can obtain nearly three billion euros to improve its condition of operation.It is a undoubtedly good news for Ferrari.At the same time,famiglia Agnelli owns the power of discourse again,before Ferrari went public,FCA have more power to make decisions for Ferrari,but now the situation is totally different,famiglia Agnelli has more equity capital.I believe that famiglia Agnelli can give Ferrari a more bright prospec

http://blogs.ubc.ca/justinyu/2015/10/03/apple-exploring-new-market/

It is widely acknowledged that Apple is a company that is fulfilled with imagination and creativity. In modern times,all the companies have to keep pace with the development of the society and technology,or they would be left behind. It undeniable that Apple does really well in thinking up new ideas.Recently,Apple announced that it would enter a new industry–motor industry.There is no doubt that motor industry is a completely new industry for Apple,and the company truly concentrate its efforts to create the unique apple cars. According to the information about introducing the apple car,the apple car seems like a robot car,and it almost does not need drivers.To be more specific, when people sit in the apple car,they can just touch some buttons and input the destination,then the apple car would arrive at desired destination automatically.If all the designs can come true,it is obviously the apple car would shake the world. Apple is the leader in the electronic industry,and I believe that apple would gain it’s reputation in motor industry in the near future because apple is a really innovative company.It is said in Apple’s press conference that the apple car would go public in 2019,and apple never fail to surprise the world.I have to say that creativity can not only give a great push to company’s development but also change the whole world.

http://www.cbc.ca/news/canada/trudeau-marijuana-colorado-1.3287747

Whether marijuana should be legalized used to arise considerable controversy.However,after the election of Canada on October 19th,all of us know the result.Marijuana would be legalized in the future.From my own perspective,the benefits of legalizing marijuana outweigh its drawbacks.At least in the economy,legalizing marijuana would be helpful.Firstly,a large number of people use marijuana either medically or for recreational purposes, it makes sense to regulate and tax sales just the same as alcohol. Dispensaries in medical states are already working very closely with law enforcement to make sure everything is on the “up and up”, it wouldn’t be too difficult to come up with some numbers and present a fair tax to the consumers.Secondly,I think that marijuana would be suitable to be put in pharmacies to help with patients.It actually can help us in reality. Arthritis, anxiety, insomnia, eating disorders, and can even slow and possibly even stop the growth of cancer cells in certain cases.It is obvious that marijuana can save a large number of money for the government,and the government can use the money in other aspects.Finally,it can reduce global warming effects and promote green economy.Compared with other wood and cotton plantation, hemp requires much less water. Hemp is such as hardly plant that can grow almost anywhere at any climate; it hardly needs fertilizer, herbicides or pesticides, so it reduces the pollution to the earth, air and water; but this is not all. Hemp itself actually cleans up toxins from the ground. Therefore, not only is it beneficial business wise it is also an asset to Earth’s existence.

http://blogs.ubc.ca/yasmineyan/2015/09/30/volkswagens-scandal-on-cheating-devices/

Volkswagen is a well-known group in the world and it owns a pretty high reputation in its industry.Nearly no one would like to believe that such a huge company is a cheat.The environmental protection agency in America agency charged that Volkswagen put a professional device in their cars in order to pass the test of emission.There is no doubt that this news caused a sensation in the whole world.For Volkswagen,its market value evaporated more than 13 billion euros and it even dragged down shares of other carmakers.Volkswagen did meet a big trouble this time,in modern times,all the people have a sense of protecting the world and the environment.It cannot be denied that the emission of normal cars has been a problem which is urge to be solved.Especially the scandal of Volkswagen warned all the carmakers that if they should find alternative energy to replace the traditional power.As a consequence,it must be a good opportunity for new energy and hybrid electric automobiles.Compared with normal cars,electric mobiles and hybrid electric motors reduce engine emissions and the cost of gas or diesel.Obviously,people prefer to drive a electric car,and driving electric mobiles will be a trend in the future.If a company want to remain its reputation in its industry,the best way to achieve its goal is to innovate a new technique rather than lie to others.All the companies should know their own positions ，and they must put creation in the first place.

http://news.nationalpost.com/homes/bc-real-estate-boom-wealthy-chinese-buyers

As we know,Vancouver is a very beautiful city which is located on the west coast of Canada.The climate here is pleasant all year round.People who live in this city can enjoy fresh air and good environment all the time.As a consequence,Vancouver has ranked among one of the most livable cities in the world for many years and many Chinese businessmen chose to invest here.
According to Wall Street Journal,Canada owns the world’s most expensive real estate and Vancouver has the highest housing price in Canada.In recent times ,thousands of Chinese rich people crowded into Vancouver and pushed the housing price of Vancouver to its peak.Nearly all the people feel that the housing price of Vancouver is too high and customers should wait for the housing market to calm down.However,with time goes by,customers did not obtain what they expected,the price of housing increases steadily.There are many reasons why the price of houses rises year by year.The primary reason is that low interest rates give people more chances to invest.They can get money from bank easily and do not need to worry about paying for high interest.What is more,there are always a lot of overseas investors pouring money into the Vancouver real estate market.One additional reason is that the imbalance exists between supply and demand,particularly the amount of detached houses did not increase in the last few years.Vancouver is surrounded by ocean and mountains,and it owns very rich natural resources,but the land resources are very limited.With the growing population in Vancouver,more and more people want to own a shelter,then the supply of detached houses cannot meet customers’ demands. All these reasons result in the continued growth of the housing price in Vancouver.

http://www.canada.com/montrealgazette/news/story.html?id=24ca3d1d-fb73-4233-903b-ccd07dc00827

There is a longstanding controversy over water export.For proponents,exporting water is a potential economic boon.For opponents,bulk water export can turn out to be a prescription for national calamity.I have to say that the positive effects of selling water to other countries outweigh the advantages.
There is no doubt that selling water to other countries would immediately help them tackle water shortage.According to research result,Canada has one of the largest resources of water in the world.As a consequence,many people agree with that Canada should sell water to other countries.On the other hand,water export by Canada would place Canada at a disadvantage.One primary disadvantage is that Canadian Industries would have to compete for water they need at global market price.For example,Canadian companies such as hydro companies of each province need water to generate electricity for industrial and household use.In addition,water resources are integral to the beauty of Canada’s landscape.There are millions of fresh water lakes and rivers across the whole country.Tapping any water resources would involve building dams and reservoirs. These projects would definitely lead to the disruption to the surrounding ecology.The long-term environmental impact of water export would be disastrous.

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/business-to-business-marketing-5/business-markets-44/defining-business-marketing-220-8383/

There is no doubt that marketing is indispensable for companies to achieve their goals.Marketing covers many different aspects and a lot of people spend their whole life on learning how to use it.
The primary advantage of the marketing is that it can increase popularity of a company’s products or services.Especially for some new companies,they do not set up a reputation in the industry and if they want to be well-known in a short term,the best solution is to advertise and promote.What is more,Marketing can help company obtain more customers and increase its sales.A company have to spend money on marketing in order to enhance the possibility of being discovered by customers.The more customers see a companies’ TV advertisements,online ads or other kinds of advertisements,the more they would be interested in buying the company’s products or services.One further merit of marketing is that it can help companies establish a reputation in the industry.Nearly all the people in the world know Apple,Sony,LV,to name just a few.We have to admit that good quality of their products is essential for building their reputations,but marketing may plays a more important role in contributing to the success of these companies.Consumers are more likely to purchase famous companies’ products or services,because they see and hear a lot of advertisements and information of these companies,so they believe in them.In a conclusion,marketing is to company what foundation is to skyscraper.

As we know,Alibaba Group went public in NYSE(New York Stock Exchange) on September 18th,2014.And this group shocked the whole world because it became the biggest IPO(Initial Public Offerings) in the history of American Stock Market.Obviously,Alibaba Group represents Chinese Business and it shows great business ethics.From my own perspective,the most precious business ethic is that business company puts the whole society’s profit in the first place.Someone would say no company would like to sacrifice its own benefit in order to help others,because all people are selfish and companies are also controlled by human beings.That sounds rather contrived,but it works in practice.The founder and president of Alibaba Group,Ma Yun gave a fantastic speech when his group went public in America,and he said that he did not care about the share price of Alibaba Group,he was most concerned about the future of the society,and he would try his best to improve his group and let people gain much more benefit from his products and designs.He knows society is to business what the foundation is to the skyscraper,and  if the group wants to make more profit,it must be helpful for society and accepted by most people,or the group cannot own a rosy prospect.Therefore,the business ethic does not hinder company to achieve its benefit maximization.On the contrary,a company with good business ethic can lay a solid foundation for its future development.

http://www.economist.com/news/business-and-finance/21619213-chinas-big-e-commerce-site-dominates-its-american-peers-how-alibaba-measures-up