There is no doubt that marketing is indispensable for companies to achieve their goals.Marketing covers many different aspects and a lot of people spend their whole life on learning how to use it.
The primary advantage of the marketing is that it can increase popularity of a company’s products or services.Especially for some new companies,they do not set up a reputation in the industry and if they want to be well-known in a short term,the best solution is to advertise and promote.What is more,Marketing can help company obtain more customers and increase its sales.A company have to spend money on marketing in order to enhance the possibility of being discovered by customers.The more customers see a companies’ TV advertisements,online ads or other kinds of advertisements,the more they would be interested in buying the company’s products or services.One further merit of marketing is that it can help companies establish a reputation in the industry.Nearly all the people in the world know Apple,Sony,LV,to name just a few.We have to admit that good quality of their products is essential for building their reputations,but marketing may plays a more important role in contributing to the success of these companies.Consumers are more likely to purchase famous companies’ products or services,because they see and hear a lot of advertisements and information of these companies,so they believe in them.In a conclusion,marketing is to company what foundation is to skyscraper.