http://knowledge.wharton.upenn.edu/article/one-one-business-model-social-impact-avoiding-unintended-consequences/

There is a longstanding controversy over if the “one for one” business model is helpful for the poor and the company.Some people insist that this business model is not a good way to fight against poverty,others argue that the “one for one” business model is transmitting a kind belief.From my perspective,I agree with and support the “one for one” business model because more and more companies would be influenced by this business model to help poor people.On the one hand,the “one for one”business model inflects the business ethics of a company.This business model can help the company build a good brand image,and it cannot be denied that people prefer to cooperate with a company which owns a good heart.The “one for one” business model also attracts customers because it makes companies have a unique value proposition, and customers would feel happy after purchasing these companies’ goods because they help poor people in an indirect way.One the other hand,poor people also get benefits from this business model.Some people believe that to give anything is not a good idea to help poor people.I ,however, feel compelled to say that the poor people get what they need from the business model instead of getting nothing.I know it is not the best way to solve the poverty,but it meets poor people’s basic needs which they cannot afford.I believe that with time goes by,more and more people would pay attention to the poverty issue,and they would choose to lend a helping hand.In a conclusion,there are so many advantages of the “one for one” business model,and I think this business model would make a significant effort on solving the poverty.

http://blog.sethroberts.net/2012/11/17/taobaos-double-eleven-worlds-biggest-eholiday/

In Canada, November 11th is the Remembrance Day, and on this day all Canadian people cherish the memory of heroes who sacrificed in the second world war .However, in China,the November 11th has another meaning,and it is called Singles Day because of its image 11.11.Alibaba group hold a shopping carnival through its shopping software: Tianmao (used to be called Taobao,kind of like Ebay). According to the news,during just 12 minutes,the volume of transaction of Tianmao exceeded 10 billion RMB. Alibaba’s shopping carnival held every year on 11 November,and nearly every year this event can achieve a huge success.The primary reason of its success is the power of Chinese consumption.As we know, China has the largest population in the whole world,and Chinese economy increases at a steady rate.Chinese people have a higher income than before,therefore, they own spare money to shopping online.In addition,the success of Tianmao’s shopping carnival is associated with its convenient shopping experience.Customers do not need to go outside,and they just stay at home and surf the Internet,then they could buy whatever they want.All commodities will be shipped to customer’s address in several days.Furthermore, the discount of the commodities in Tianmao is very attractive for customers.Operating an online store on Tianmao do not need to pay for expensive rent,which results in the price of all the commodities is much cheaper than that of goods showed in physical stores.On 11 November, most of the goods on Tianmao sell at a discount.In my opinion, nobody wants to lose the opportunity to buy their desired goods at a perfect price.

http://www.marketwatch.com/story/7-things-to-know-about-ferrari-ahead-of-its-ipo-2015-07-28

Ferrari,a luxury brand in motor industry.A lot of people dream about owning an Feeari super sports car in their life.However,very few people can afford the luxury car.To our surprise,Ferrari went public in New York stock exchange on October 21,2015,the stock symbol is “RACE” and the stock price was 52 dollars per share.Many people do not care about the price of the stock of Ferrari,they care about if the quality of Ferrari’s car will decrease after Ferrari went public.Actually speaking,most of the people do not think going public is a sensible choice for Ferrari.Ferrari is a famous brand with a pretty long history,and it is good at providing customized service, on the contrary,after Ferrari went public, it must pay more attention to its sales performance.Some people worry about that if Ferrari would launch some low price products,Ferrari would lack its rareness,then it would result in Ferrari lose a group of loyal customers.In spite of all the above discussion,going public is a beneficial decision for Ferrari,through the IPO,Ferrari group can obtain nearly three billion euros to improve its condition of operation.It is a undoubtedly good news for Ferrari.At the same time,famiglia Agnelli owns the power of discourse again,before Ferrari went public,FCA have more power to make decisions for Ferrari,but now the situation is totally different,famiglia Agnelli has more equity capital.I believe that famiglia Agnelli can give Ferrari a more bright prospec