http://www.marketwatch.com/story/7-things-to-know-about-ferrari-ahead-of-its-ipo-2015-07-28
Ferrari,a luxury brand in motor industry.A lot of people dream about owning an Feeari super sports car in their life.However,very few people can afford the luxury car.To our surprise,Ferrari went public in New York stock exchange on October 21,2015,the stock symbol is “RACE” and the stock price was 52 dollars per share.Many people do not care about the price of the stock of Ferrari,they care about if the quality of Ferrari’s car will decrease after Ferrari went public.Actually speaking,most of the people do not think going public is a sensible choice for Ferrari.Ferrari is a famous brand with a pretty long history,and it is good at providing customized service, on the contrary,after Ferrari went public, it must pay more attention to its sales performance.Some people worry about that if Ferrari would launch some low price products,Ferrari would lack its rareness,then it would result in Ferrari lose a group of loyal customers.In spite of all the above discussion,going public is a beneficial decision for Ferrari,through the IPO,Ferrari group can obtain nearly three billion euros to improve its condition of operation.It is a undoubtedly good news for Ferrari.At the same time,famiglia Agnelli owns the power of discourse again,before Ferrari went public,FCA have more power to make decisions for Ferrari,but now the situation is totally different,famiglia Agnelli has more equity capital.I believe that famiglia Agnelli can give Ferrari a more bright prospec