Ford’s new aim, flexibility and efficiency

Ford Motor Company (also known as Ford) is an American multinational automaker, sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. According to the company executives on Monday, Ford is overhauling its production methods in order to reduce the downtime during production and to increase the flexibility during the production.

According to Ford, the global expansion began in 2011.The new aims, if things happen as Ford expected, by 2015 there will be new assembly plants in China and India, additionally with new power train plants in Brazil, China, India and Russia. By 2017, the number of global vehicle platforms should be reduced to nine from 15. For maximizing the efficiency, every plant will be supposed to produce average four different vehicles. Additionally, as Ford stated, by 2017 90 percent of their factories in different countries will boost production run time by more than 30 percent and production will run three shifts a day.

The international location by Ford gives more opportunities to access the resources, lower transportation costs and collect local market information such as changes in consumer tastes. Combined with more flexible production methods which allow quick respond to changing consumer tastes, the valuable market information will help to generate more profits for Ford. Though the costs of building new plants and changing production methods are high, the benefit will be seen in the long run.

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