Apple Computer, Inc., normally known as Apple Inc., is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronicsand. On November 12th, Apple announced its iPad Mini with retina display will be available beginning Tuesday starting at $399 US in the United States. Apple launched the thinner and lighter version of its tablet called “iPad Air” on October 23 and said an upgraded version of the iPad Mini will go on sale in November. The iPad Mini includes a higher resolution screen and the A7 chip used in iPad Air and the new iPhone 5S.
Recent years, Apple has lunched several new products and kept updating the existing products. Innovation can be classified as one of the reasons why Apple’s success. Technology progress makse their product more useful and customized. The lunching of new products and updated existing products not only bring huge amount revenue, but also make Apple’s product more competitive. However, there are accident happened when people using Apple’s products, for example I phone explosion. For technology business like Apple, speedy innovation to meet consumers’ need is essential, but concentrate on the quality of products is also of great importance.
Resource:
http://www.bnn.ca/News/2013/11/12/Apples-iPad-Mini-with-retina-display-to-go-on-sale-Tuesday.aspx
http://en.wikipedia.org/wiki/Apple_Inc.