This is the era of social media marketing. When choosing main channel to reach target audiences, many companies almost instantly consider Facebook as first choice，which is  However, recent research has shown that millennials are walking away from Facebook and jumping into other social network platforms such as Instagram and snapchat. Despite the larger user base of Facebook, the declining number of teens using it suggest that it might not be a wise call if your primary customers are the Y generation.

Instagram, as the newer kid, has a natural appealing to teens who always want to keep with the next trend. Moreover, what’s more impressive is Instagram’s engagement data. A study on social media engagement looked at over three million user interactions with over 2,500 brands on seven social networking sites. Six out of the seven social media sites including Facebook and Twitter had less than a 0.1% engagement rate. The seventh social network was Instagram, which had an astounding 4.21% engagement rate. That’s 58 times the engagement rate of Facebook.

That being said, Facebook is still a good place for you to show your business and provide necessary information – such as, your business hours, office address or upcoming events. You can’t do that with Instagram because it is image driven. But’ that’s also why Instagram is so effective for building brand and gaining popularity – it’s all about sharing fancy moments and engaging, which naturally lends itself to get the content spread.

Feel ready to go Instagram? Check out more detailed info about how to Instagram your brand:

§   A Step-by-Step Guide to Advertising on Instagram

§   How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

§   What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration