Nowadays , wearing Crocs shoes have been a fashion in China . In many other countries , their target markets are children , pregnant women and swimmers , but in China , people at different ages like to wear Crocs shoes , some people even wear them at home .

Crocs shoes  bring people convenience and have many colors to choose (nearly 30 colors) .They match Chinese people ‘s comfortable and colorful living style , and the shoes make them feel positive . Although , many other brands of shoes can also give people the feeling of comfort , but they can not offer people so many colors to choose , and this is one of the strengths of Crocs shoes.

Crocs shoes can be both shoes and sandals , which offer people more convenience compared with other brand of shoes. When Crocs shoes become sandals , they are different from normal ones as well  , instead of showing people’s toes to others , Crocs sandals are closed toe ones , which turns out to be a unique design loved by people all over the world . This expend their using places , not only in swimming pool ,but also on streets . Both of the convenience and unique design are POD benefit which satisfied people ‘s willingness to have comfortable and colorful lives .

钟丽娜(2007)独家专访：crocs中国区总经理约瑟夫·瑞纳利

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