Compared with many other companies’ products, MUJI’s products have no brand name, no advertisements and no ornate packaging, but the company’s products have actually become popular among customers. How come?

MUJI’s products have an idea of simpleness. The company wants to omit all the procedures that are actually useless to customers.Its products’ label paper is a good example to show the company’s idea. If you walk in MUJI stores, you may see all the products’ label paper is in light brown, this is because MUJI  deletes the procedure of bleaching, and different from other companies’ products, MUJI’s products do not have decoration or various color for customers to choose,  its products are always in white or even have no color. According to MUJI’s marketing strategy, it thinks customers are more willing to buy practical products rather than ornate products, it sustains high quality beats beautiful decorations.

In a word, MUJI wants its customers to have simple lifestyles.