{"id":29,"date":"2013-10-05T16:20:06","date_gmt":"2013-10-05T23:20:06","guid":{"rendered":"https:\/\/blogs.ubc.ca\/yaochen\/?p=29"},"modified":"2013-11-19T18:44:15","modified_gmt":"2013-11-20T01:44:15","slug":"jdb-rebuild-their-brand-imagine-through-the-voice-of-china","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/yaochen\/2013\/10\/05\/jdb-rebuild-their-brand-imagine-through-the-voice-of-china\/","title":{"rendered":"JDB rebuild their brand imagine through THE VOICE OF CHINA"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"\u4e2d\u56fd\u597d\u58f0\u97f3\u5e7f\u544a\u8d39\u4ef7\u683c\u72c2\u98d9 \u6bcf15\u79d2\u8fbe\u523036\u4e07\" src=\"http:\/\/img.ifeng.com\/tres\/finance\/\/upload\/images\/2012\/0809\/073324\/260_6892540_d4e2067fb1575a051965f584f80be3e9.jpg\" width=\"180\" height=\"256\" \/><img decoding=\"async\" title=\"\" alt=\"\" src=\"http:\/\/a0.att.hudong.com\/52\/32\/01300000827057127181324307544_140.jpg\" \/><\/p>\n<p>The Voice of China is a very successful musical program in China nowadys\u00a0.\u00a0Besides \u00a0the nice music , the most impressive thing left on the audients\u00a0was JDB company\u2018s advertising.<\/p>\n<p>Before the TV show broadcasted on TV , JDB had invested 60000000 dollars on the TV program , whose future was not clear . It was really an unrestrained gambling for JDB ,but after 4 weeks , facing the big success gained by THE VOICE OF CHINA , JDB\u00a0was satisfied with the investment.<\/p>\n<p>Although some people thought it was\u00a0very\u00a0rediculous to invest\u00a0such a\u00a0huge amount of\u00a0money , JDB thought opposite to it\u00a0as the company thought it \u00a0was quite worthful .Since JDB has lost the brand &#8221; Wong Lo Kat&#8221;\u00a0 , it has been an emergency for JDB to rebuild its brand image , and the investment made the brand imagine of JDB appear everywhere in the TV show ,\u00a0 which is know as carpet bombing advertising.<\/p>\n<p>In my opinion , JDB should treasure their imagine at the moment , because \u00a0it is difficult for \u00a0a\u00a0company to build the brand imagine ,but it is quite easy to destroy it\u00a0which only need a case of food safety incidents.\u00a0Meng Niu\u00a0company used to be a very famous brand of milk industry in China , but since they provided milk with melamine, their company&#8217;s brand imagine has destroyed in just a few days . So no matter how hard the company tried in advertising , the company should not lose its business ethic , otherwise all effort will worth nothing but gain the customers&#8217; complaint.<\/p>\n<p>In my opinion , JDB should seize the opportunity to rebuild their brand imagine as well as research high quality of the drink and never infringe other company&#8217;s brand imagine again.<\/p>\n<div id=\"transformToggle\">\u7aa6\u5a9b\u5a9b(2012)\u4e2d\u56fd\u597d\u58f0\u97f3\u5e7f\u544a\u8d39\u4ef7\u683c\u72c2\u98d9 \u6bcf15\u79d2\u8fbe\u523036\u4e07<\/div>\n<div>Retrieved from\u00a0<a href=\"http:\/\/finance.ifeng.com\/money\/wealth\/consume\/20120809\/6892540.shtml\">http:\/\/finance.ifeng.com\/money\/wealth\/consume\/20120809\/6892540.shtml<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Voice of China is a very successful musical program in China nowadys\u00a0.\u00a0Besides \u00a0the nice music , the most impressive thing left on the audients\u00a0was JDB company\u2018s advertising. Before the TV show broadcasted on TV , JDB had invested 60000000 dollars on the TV program , whose future was not clear . It was really &hellip; <a href=\"https:\/\/blogs.ubc.ca\/yaochen\/2013\/10\/05\/jdb-rebuild-their-brand-imagine-through-the-voice-of-china\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19431,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7982],"tags":[],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-comm-101"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/users\/19431"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":50,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/posts\/29\/revisions\/50"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}