{"id":61,"date":"2013-11-12T21:22:44","date_gmt":"2013-11-13T04:22:44","guid":{"rendered":"https:\/\/blogs.ubc.ca\/yaochen\/?p=61"},"modified":"2013-11-19T18:43:40","modified_gmt":"2013-11-20T01:43:40","slug":"online-video-in-china","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/yaochen\/2013\/11\/12\/online-video-in-china\/","title":{"rendered":"Online video in China"},"content":{"rendered":"

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China’s online-video market is the largest and most innovative in the world. The country has the largest number of online-video viewers: around 45 om, or nearly 80\uff05 of the internet- connected population.<\/p>\n

TV industry in China, in contrast,\u00a0continues to lose viewers because of content range. It is really difficult for Chinese programs to get official approvals for broadcasting. In this way, online-video market gets popularity from TV industry.<\/p>\n

Although\u00a0Chinese online-video industry may be unique, its\u00a0economics are not. Online video only gets profits from advertisements and ad-skipping, which are not enough to cover the high cost of\u00a0buying bandwidth and copyrights.<\/p>\n

Because of the funding pressure,\u00a0Youku and Tudou, the country’s top online video provider have been merged. The merger may cause a fall in copyright purchase prices which will does good to the industry and increase prices of advertisements. Moreover, since one rival has gone, other players in the industry get benefit.<\/p>\n

However, low profit margins must to be resolved because merger can only reduce the finance pressure in the short run. As more and more players will appear in the online-video industry and the more and more intense competition, funding pressure will be unbearable\u00a0again.<\/b><\/p>\n

http:\/\/www.economist.com\/news\/business\/21589434-chinas-online-video-market-largest-and-most-innovative-world-it-also-most<\/a><\/p>\n

http:\/\/www.en8848.com.cn\/read\/bi\/finance\/154284.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

China’s online-video market is the largest and most innovative in the world. The country has the largest number of online-video viewers: around 45 om, or nearly 80\uff05 of the internet- connected population. TV industry in China, in contrast,\u00a0continues to lose viewers because of content range. It is really difficult for Chinese programs to get official … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":19431,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7982],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-comm-101"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/users\/19431"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/posts\/61\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yaochen\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}