http://newsfeed.time.com/2013/11/04/kerry-washington-spoofs-what-does-the-fox-say-on-snl/
YLVIS’ music video “The Fox” raises a series of questions about pop culture. How can a video of a guy wearing a fox suit singing “wa-pa-pa-pa-pa-pa-pa-pow” get more than twelve million viewson YouTube in less than a week?
There YouTube video hosting and audience discussion, there is strength Twitter to help out at the same time, stars and celebrities are also involved, and some recommendations, some personally impersonation, and then sought after race fans, follow, set off waves of heat.
Why are people so interested in wacky things? We might to use economic theory to explain this phenomenon. Effectiveness of psychological feelings of consumers, consumer goods actually provide a certain stimulus, people have a satisfied feeling, or have some psychological reactions. Consumption of an item when the stimulation begins a large, so that people on the high level of satisfaction. But keep the same kind of consumer goods that constantly repeated the same kind of stimulus, the people in the psychological level of excitement or satisfaction will be reduced. Or, as the increase in consumption, utility continue to accumulate, the added utility of increased consumption brought increasingly insignificant. This rule can be used to explain the law of diminishing marginal utility.
Because in seemingly goodly under the surface, at least artificially provoke or spread of the virus need opportunity. Finally, we should be reminded that the attention of several aspects: First, not all of the singers are holding this; Secondly, we work to have enough flash point; Third, the market will be the law of marginal efficiency; Fourth, the market consumption is not infinite. In addition, this is just all kinds of cultures and entertainment consumption in one, overall consumption will still be multi-level and diversity, do not rush to deliberate.